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YES WE'VE CHANGED OUR NAME!
If you think something looks different, you're right. We are proud to
announce that we have changed our name from the Amateur Athletic Foundation
of Los Angeles to the LA84 Foundation. We do so to honor the spirit of
the 1984 Los Angeles Olympic Games that led to our creation and signal
our renewed energy, urgency and commitment to advancing youth sport in
Southern California and enhancing public understanding of the role of
sport in society.
Regan McMahon
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Journalist Regan McMahon knows about the trials and tribulations
of youth sports from personal experience. Raised in Pasadena, she
was a competitive figure skater from age eight to 16. More recently,
she and her husband have spent hundreds of hours ferrying their
two athletically inclined children to practices, games and tournaments
in volleyball, baseball and soccer in the Bay Area.
In March of 2005, McMahon, the deputy book editor at the San Francisco
Chronicle, wrote a feature article for the Sunday magazine section
of the newspaper about the complex issues that families face today
in youth sports, including the increased popularity (and expense)
of club teams, the dramatic rise in overuse injuries among children,
and the lack of downtime that busy families have. Reader response
was overwhelming. "The emails started pouring in before I'd even
had my coffee on Sunday morning, and they continued all day … Clearly
I had struck a nerve," writes McMahon.
McMahon has expanded on the article in a new book, titled "Revolution
in the Bleachers: How Parents Can Take Back Family Life in a World
Gone Crazy Over Youth Sports" (Gotham Books). For the book, McMahon
interviewed young athletes, coaches, parents, educators, sports
doctors, therapists and professional athletes. Her interest in the
subject, she writes in the book's introduction, "lies in the societal
shift in the United States whereby organized sports have become
the primary way children socialize and increasingly the only way
they play outdoors, and in how team sports have invaded and transformed
family life . . . We all know the many benefits of youth sports.
But as youth sports have escalated in intensity, competitiveness,
time commitment and parent involvement, certain risks are beginning
to surface as well, from overuse injuries, stress and depression
to inappropriate sideline behavior and fractured family patterns."
The result, according to Steve Weinberg's review in the San Francisco
Chronicle, is a cautionary tale that is "part polemic, part investigative
reporting, part parenting guide, part autobiography, part question-and-answer."
SportsLetter spoke to McMahon by telephone from her office in San
Francisco.
--David Davis
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This
book may be purchased at amazon.com
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SportsLetter: Why did you decide to take your magazine story and
publish a book about this topic?
Regan McMahon: The genesis of the story that I wrote for the Chronicle
magazine was that, as a mother of two athletic kids playing at the rec
level, I knew that we were running around like crazy. It felt like a total
rat race, and I felt trapped by the system. I looked at the families around
me, and it didn't seem like they were particularly happy leading this
life.
One day I just thought, this is so different from how it was when I grew
up. Everything starts so much earlier, and people are running around like
crazy when they have seven year-old kids. I just wondered, how did we
get here? What happened in the evolution of youth sports over the last
20 years that made it be this way? Does it have to be this way? And, whose
fault is it that we're in this? Is it the parents? Is it the coaches?
Is it the system?
The other thing I was really concerned about was how this affected family
life. That's also something that's very different now. People are not
eating dinner together at home. People are not having any downtime or
time together on the weekend because the family is split up, with one
parent going with one kid to a tournament 50 miles away and the other
parent with another kid at a game 100 miles away in the other direction.
So, I started thinking about what that does to marriages and what that
does to sibling relationships. It seemed like a lot was going on, and
people who were swept up in that lifestyle weren't challenging it. They
might be grumbling about it, but nobody was standing back and examining
it. I wanted to hold a mirror up to the culture and report on what I saw.
Within a couple of weeks after the article came out, I was approached
by a publisher who said, "There's enough meat here for a book." I got
an agent and we shopped the idea to the big publishing houses in New York.
Within a month, I had a deal.
SL: In the book, you reveal that you skated competitively when
you were younger. Now, with your kids, you're a "soccer mom." How have
youth sports changed since your skating days?
RM: I led an unusual life because I chose a very demanding and
individual sport. I was skating before school in the morning and then
in the afternoon I went straight from school to the rink and skated into
the evening and did my homework at the rink. Most people in my class didn't
get serious about sports - and we're talking team sports -- until middle
school or high school.
Back then, you got to be a kid, learning different sports in P.E., playing
pickup games in the park, playing catch with your dad, shooting baskets
in the backyard, riding your bike around town. You got to do that for
years. Then, midway though grade school, you played Pop Warner or Little
League. So, you had all those years, from zero to eight or nine or 10,
where you just got to be a kid and have a lot of free play and unstructured
play. That's what's dried up and disappeared.
One of the big factors that's changed is that now everybody puts their
kids in soccer in kindergarten. So, the time commitment for sports starts
early, and the parents start getting wrapped up in it. Some of these parents
immediately want to move their kids from a recreational league to a more
competitive league because they think that's going to lead to a college
scholarship. They start making decisions about how their seven-year-old
kids spend their time based on this fantasy, or illusion, of a college
scholarship years in the future.
All this has had big sociological implications. Now, it's hard for kids
to have friendships -- it's hard for kids to have a social life -- if
they're not on one of those teams. Sports has become the main place where
kids experience their socialization now. They can't get play-dates after
school because all the other kids are at practices.
SL: Why do you think this has occurred?
RM: Part of it is because, in most families, both parents now
work. In the classic paradigm from the 1950s and the 1960s, mom was at
home. Now, 72 percent of the workforce are women with kids under 18. One
of the things parents are looking for now is, where do I put my kid that's
a safe environment? So, they plug the kids into sports programs.
Related to that, in the 1980s there were a handful of sensational stories
about kids being abducted. The media went nuts about that, and everybody
began to think that they shouldn't let their kids play on the street because
they would get abducted. The reality is, stranger abduction is extremely
rare. It happens, of course, but mostly children who get kidnapped are
involved in custody disputes.
Then, there's the factor of the baby boomer parents. They felt that,
as kids, their parents weren't that involved in their lives. The kid would
ride his bike to the Little League game, play the game, come home, and
the parents would say, "How was the game?" And, that was it.
Now, the pendulum has swung the other way. The baby boomer parents -
and the generations that have followed -- have decided that they have
to be involved in every minute of their kids' lives. They have to be at
every game. Some parents are at every practice. They think that they're
bad parents if they don't do everything in their power, financially and
otherwise, to give their kids every opportunity to be a success. They
feel that they can't deny their kids any opportunity because, if their
kids just get the right opportunity and the right training, they have
the potential to be special, to get a college scholarship.
SL: Whom do you blame for this - parents? coaches? kids? - or
is the blame to be shared?
RM: When I started out, I had a sense that it was the coaches'
fault - that the coaches are pushing the kids too much. What I concluded
after my research was that it's the parents' fault. I think that there
are occasions where it's the coaches' fault, but it's the parents who
are the ones who've made it kind of nuts. So many coaches I interviewed,
from the youth level to the college level, told me, "We wouldn't push
the kids this hard if the parents weren't demanding it."
SL: Why are parents so emotionally invested in their children's
sports?
RM: I think there's a guilt factor. With two parents working long
hours and trying to hang onto their jobs, the only time they have with
their kids is on the weekends. So, they plug them into sports programs,
which are pre-programmed activities, and that becomes the family time.
Parents feel they have to be super-involved because that's the only time
they have with their kids. Going to the soccer game and sitting on the
sidelines and chatting with the other parents becomes their social life.
SL: You mentioned college scholarships: do many parents believe
their kids will get a scholarship playing sports?
RM: Less than 1 percent of kids who play youth sports will ever
get a college scholarship. Still, it's shockingly prevalent that people
think that a college scholarship is a possibility. And, the coaches have
bought into this. Some of the coaches at the private clubs make promises
along those lines. They say to parents, "If you want your kid to play
on a college team, join our club. If you don't do it - if you stay in
the rec league or just play for the high school - you're going to be left
behind." It's a threat, and parents feel that if they don't do it this
way, then they're letting their children down.
Also, the emergence of ESPN, which televises minor sports like beach
volleyball and lacrosse, glorifies youth sports. When I was growing up,
they didn't used to televise the Little League World Series. Sports Illustrated
didn't used to put the best sixth grade basketball player in the country
on the cover, but now they do. The whole model of what happens in professional
sports has been translated down into youth sports. So, people think, "Wow,
if I can get my kid into lacrosse, maybe he can be a star."
SL: It sounds like involved parents are good, but over-involved
parents are not: where do you draw the line?
RM: I think the most important thing is to listen to your kids
to see if they're still having a good time. If your kid lives and breathes
basketball and wants to go to every basketball camp on top of the regular
team, it's a good thing to support that -- provided you can afford it
and it makes sense for your family life and the kid can still have some
balance in life. The danger is when it becomes about the parents' needs
and not the kids' needs. That's the only crime of parents - when it becomes
all about their expectations, rather than listening to their child and
finding out what their child wants.
What's troublesome is when a kid is not having fun anymore and the team
becomes like a job to them. One of the girls I interviewed - she was 15
at the time - was on a highly competitive soccer team in the sixth, seventh
and eighth grades. I asked her how many girls on the team were there because
they wanted to be or because their parents were pushing them. She said
that, out of 15 girls on the team, six or seven wanted to quit but felt
they couldn't because it would disappoint their parents.
Parents also have to do what's best for their children. There's a big
concern now about overuse injuries. I think this trend to specialize early
and play one sport all year long - instead of playing multiple sports
seasonally - is another mistake some parents are making. They think it's
for a good cause [to specialize], but it's hurting the kids physically
and possibly psychologically.
SL: How do you measure the cost - financial and otherwise - of
the increased presence and importance of youth sports among families?
RM: The financial cost is daunting. Club teams are extremely expensive,
with all the travel expenses and the membership fees. Many kids have trainers
- even at age 10 - and $100-an-hour goalie coaches. By the time they're
in eighth grade and their parents have invested all this money for all
these years, the kids feel like they have to stay with it.
What I think is an unfortunate byproduct of all this is that it's promoting
a class divide. Sports used to be a great equalizer. People from all backgrounds
used to sign up for Little League and play together. Then, if they had
any potential, they went on to play for the high school team. That experience
used to be this special thing, with kids from a lot of different backgrounds
playing together and bonding for three or four years.
What's happened now is that many kids are being aced out by rich, generally
white kids whose parents can afford to pay $3,000 a year for them to compete
at the club level. The kids who make the high school team in sports like
soccer and volleyball are the kids who play on club teams and have extra
professional training. The coaches know that the kids who've been on a
travel team for three summers have the background and the footwork so
they won't have to teach them everything from scratch. That's a pay-to-play
system.
Meanwhile, a lot of high school teams are being gutted because club coaches
don't want their kids to play at the high-school level. They tell parents
that high school is an inferior level of play, and that college recruiters
aren't looking at the high schools anymore.
SL: What does that trend mean to youth sports big picture?
RM: I think it's unfortunate. I think there are all sorts of intangibles
that come from being part of a high school team. One of the biggest aspects
is representing something larger than yourself. You're representing an
institution with a history. You're representing your friends, your classmates,
often your community. You might be representing a legacy - like, if your
brother went to that school. So, when they introduce you at the game and
call out your name, it's this special feeling that you're part of something
bigger. Kids who are advised by their club coaches to not play for their
high school are not getting that experience. When they go play in a tournament,
who's there? It's their parents, not their classmates. And they're not
really playing for their team; they're playing for themselves. They're
playing to be seen by college recruiters. They're representing their personal
goal to get ahead so that they can attain a college scholarship.
SL: You write that girls now participate in sports in much greater
numbers, particularly after Title IX. What's the impact of this change?
RM: On balance, it's been very positive. I think sports are good
for everybody, and they're especially good for girls because of self-esteem
issues. A girl can feel good about her body and feel good about being
strong and experience positive ambition and success. If they have a healthy
attitude toward their body and nutrition, they tend to be kids who don't
smoke and don't get involved in substance abuse. What I've found is that
the girls who do participate in sports tend to have more self-confidence
and a better opinion about themselves. They learn skills they can use
in the workplace, like teamwork and working hard toward a goal.
What I point out is, by adding girls to the equation of youth sports,
parents are running around with their girls just as much as they do with
their boys. So, it's double the amount of running around.
The significance of Title IX is that, even though it was passed in 1972,
the rules for colleges didn't get ironed out until about 1992. Suddenly,
a lot of colleges realized that they had to have more scholarships for
girls and had to have more teams for girls. So, there was this moment
in time where there was a flood of girls that got college scholarships.
That has influenced parents within the larger culture to think, "I've
got to get my kid in youth sports because Mia Hamm and Brandi Chastain
and all these girls are getting college scholarships." Those were the
girls that people refer to as the "Title IX Babies" because they were
there when the floodgates opened. But now, getting a college scholarship
is just as tough for girls as it for boys. There's just not that many
slots that open up every year.
SL: You mention Mia Hamm and Brandi Chastain: why did the sport
of soccer become so popular among youth?
RM: Part of it is that kids starting out in soccer at five years
old use skills that come naturally to five-year-old kids: running and
kicking a ball. It's so much less difficult, at that age, than trying
to hit a baseball or put a basketball through a hoop. Obviously, soccer
is a complex game, but at the beginner level, it's very easy for kids
to have fun instantly. There's a lot of people on the team, and everybody
gets a chance to play. And, it was a fun social thing for parents to bring
their lawn chairs, sit on the sidelines, and watch their kids run around.
It was a win-win for everybody. The sports establishment thought, "This
will never catch on in America -- soccer is too European." But then it
did catch on, and it got bigger and bigger and bigger. I think it's good
that kids are out there playing and using their bodies. It's good that
kids can pick up a sport when they're little. I think it's a little unfortunate
that soccer has completely taken over American life so that nobody does
anything else on Saturday mornings except go to their kids' soccer games.
SL: When did the emphasis on specialization in one sport -- and
even one position -- start occurring and how does that impact youth sports?
RM: All of these excesses happened in the 1990s. The saddest thing
is when parents feel that they have to have their kids specialize in one
sport starting as early as five. They say, "You're going to play soccer
and you're going to keep at it until you're the best."
There's all sorts of benefits - physical and mental - from playing different
sports. It used to be that kids played football or soccer in the fall,
then basketball in the winter, and then baseball and track in the spring.
During the summer, they played everything and did a lot of swimming. It's
good to use different muscle groups. That way, you can avoid overuse injuries.
And, each sport requires different types of thinking. It's totally different
to strategize in baseball - Do I steal or not steal? Should I sacrifice
here? - compared to playing linebacker in football.
When I talked to the college coaches, they said that the best athletes
on their teams were the guys who played three sports in high school. I
also talked to professional athletes and coaches who said that there's
no evidence that specializing early makes you a better athlete or guarantees
you a college scholarship.
I just think it's good for kids to have an opportunity to try different
things. Maybe he's a terrific soccer player, but he might have a passion
for basketball. If you're pushing your kids to do one thing, you're denying
them all the regular aspects of childhood - like summer vacations and
going to the school dance and having sleepovers with friends and holidays
with relatives.
SL: When should kids start specializing in one sport and/or one
position?
RM: The American Academy of Pediatrics recommends that children
not specialize before puberty because their growth plates are still forming.
If you get an overuse injury in your shoulder or your elbow before those
growth plates have formed, that's going to be a more damaging injury.
SL: How about the role of coaches in youth sports: how has that
changed over the years?
RM: Coaches used to be teacher-mentors. They were interested not
just in skill development but character development. They were history
teachers who were also the basketball coaches. They were on-site and part
of the school community. They knew if there were pressures on kids that
week because of finals that might affect how they ran practice or how
they related to the kids.
What's changed is that there are more professional coaches. Now, it's
all business. Even in high school: they're outside people who aren't seeing
the kids all day long in school and who don't know what's going on in
their lives. It's a different role.
The business of the private, year-round clubs and the personal trainers
-- those are commercial enterprises. You're now out of the realm of volunteer
coaches who are doing it because they love kids. These people have a financial
stake in having kids specialize in one sport. So, the soccer coach is
going to strongly recommend that your kid also play in his summer clinic.
SL: Do most coaches receive adequate training about being responsible
leaders?
RM: I don't think so. Certain organizations have tried to address
that, like the Positive Coaching Alliance. They work with leagues and
do workshops to train coaches and parents. They talk about winning not
being the only thing in sports.
SL: What can coaches do to strike a balance between making sure
the kids are committed to their team and letting them be kids?
RM: At the recreational level, keep things at a sane, balanced
level. That means one practice a week and one game a week. If they throw
in an extra practice, there should be a good reason - like there's a big
tournament coming up.
My son's Little League team had one practice a week. The coach sometimes
said, "I'm going to the batting cage on such-and-such night, and anybody
who wants to come can come." It was an honestly optional practice, and
it was something that was going to help the guys without high stress.
The thing that makes kids better in sports is repetition -- not having
them stand around in the outfield for hours.
On the ultra-competitive teams, the coaches will say, "We only practice
two nights a week, and then there's an optional practice." Well, a lot
of times the "optional" is phony. The kids are expected to be there, and
their attendance affects how much playing time they get. So, coaches can
be honest about the optional practices.
Finally, coaches should be aware that kids sign up for teams not because
they want to win. They sign up because they want to play. If the coach
is too focused on winning, some kids will sit on the bench a lot and won't
have a good time. That's a delicate balance because one of the main things
that drives parents up the wall is playing time.
SL: What are the implications of the disappearance of unstructured
play among youth?
RM: Parents see the value in studying a lot. They see the value
in playing team sports and being involved in organized activities. They've
forgotten the notion that there's a benefit to unstructured play. The
value of unstructured play has been lost.
When kids are playing in the backyard and making up games, they work
out the situation and the rules. They decide that, because there's no
third baseman, if you hit it to this tree that's an out. So, kids learn
all these conflict resolution skills.
SL: You write about the decline of physical education and recess
at school: how does this impact the situation?
RM: I think it's enormous. Again, I think that's another place
where the culture has taken a wrong turn. If you want kids to lead a healthy
lifestyle, they should be running around for part of their day at school.
They should get exercise at school. They need to associate physical activity
with fun and play so they can develop lifelong habits of being active.
I think it's a crime that less than 50 percent of the states now have
P.E. requirements. Institutions should be concerned about educating the
whole child -- their mind and their body.
SL: You write about the increased participation in youth sports,
and yet there's been a rise in obesity among youth. How do you explain
this?
RM: That's a fascinating situation. One of the coaches I interviewed
in the book said something interesting. He wondered: how much time do
kids who are so involved in youth sports actually spend playing sports?
They spend so much time driving to the games, and then they play for just
a little while. They're eating crappy snacks in the car, and there's no
dinner at home so they end up eating fast food.
The other thing is, with kids leading this kind of stressful life, when
they get home they want to plug into a videogame. They want to watch TV.
They don't want to go shoot hoops in the backyard.
SL: When you talked to teen athletes for the book, what did they
tell you about the nature of organized sports?
RM: I think most kids like it. I think some of them feel worn
out. They're aware of what they're missing. I talked to kids who missed
the prom because they had to go to a volleyball tournament. I think that's
a shame - I mean, the prom only happens once.
Some of them said, "Well, I know I'm giving up a lot. But it's my favorite
sport, so it's okay." I felt that way as a skater: I knew that I was living
a different life than other people. What concerns me is that so many kids
are leading this life.
I think the kids feel the rat-race aspect of it. One of the girls I spoke
to said that sitting in her bedroom and listening to music is the unattainable
dream. All her life is programmed to be on these teams. She spends all
her time playing and traveling, and then she comes home and has to plug
into homework. They're under so much pressure to perform and succeed.
It's not okay to just be okay. You have to be great. If you're on one
of these competitive teams, the coach and the culture is telling you that
you're great. That wears on people - they feel they have to be a winner
all their lives.
SL: How about steroids among youth: is this a big problem?
RM: I think it is a problem, and I think that high schools are
trying to grapple with it. My friends at the Chronicle who wrote the "Game
of Shadows" book about BALCO [reporters Mark Fainaru-Wada and Lance Williams]
told me that coaches have been complicit in this. They'll tell some kid,
"Well, you really have to bulk up." That's a euphemism for "go get some
supplements.
" Unfortunately, testing [for drugs] is very expensive. School boards
are not excited about this. They'd rather handle it with education and
making sure the coaches are watching out. New Jersey is the first state
to have regular testing in the high schools.
I think the news is out about the physical harm that steroids can cause.
But a lot of kids are taking supplements, which have their own health
risks. They're not illegal, but they're dangerous for kids to get into.
Once they've done supplements, it's not that much of a leap for them to
say, "Well, if I want to compete at a higher level, I'd better start taking
steroids."
SL: What general advice would you give parents about not letting
sports consume their lives and their kids' lives?
RM: I would advocate balance. Try to think of the things that
are also important to kids besides sports and winning, like spending time
with family and relatives, eating dinner together at home, having family
vacations that are not team related.
In the book, I quote the coach of a nationally-ranked soccer team who
tells the eight-year-old kids who sign up for his program, "Everything
in your life for the next eight years has to be put on hold. All of your
vacations and all your free time are going to be spent playing this sport."
To not have Thanksgiving with your relatives for eight years -- that's
your whole childhood!
I would also encourage parents to have a realistic outlook. College scholarships
are rare, so parents shouldn't do everything based on the notion that
their kids are going to get one. They can hope for it - and they can support
their kids with their passion - but a college scholarship shouldn't be
the guiding force in their decision-making. Also, keep in mind what many
college coaches told me: kids don't need to specialize in one sport until
middle school or later. So, why not consider having a life that's more
balanced when the kids are still young?
SL: What strategies should parents use if they do have a child
who's very talented? And how should they deal with pushy coaches?
RM: One couple I know has two very talented kids, one of whom
is a prodigy. Their goal is to support their kids, but they don't have
the expectations that their kids are going to play professionally. That's
not what's driving them. They're trying to do their best and have their
kids be on competitive teams so that they're not bored. They're not consumed
with this fear that if they don't follow the path that, rumor has it,
is the path to the pros, they're going to fail their kids.
With coaches, I would encourage parents to ask if what the coach is suggesting
is necessary. A typical thing that happens at the club level is the coach
will say, "Our team will play four tournaments this season." Later in
the season, the coach will say, "We've been invited to this tournament
and it would be great if our girls went because we might play that other
team in the championship." They add things that wipe out family time and
add to the expense and travel time and stress. I would encourage parents
to say, "Wait a second. We signed up for four tournaments, and that's
what my family can handle. I'm voting no."
Back to top
PHILIP SCHWALB
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Go anywhere throughout the United States and you'll find a hall
of fame or museum dedicated to sports. The International Boxing
Hall of Fame is located in upstate New York, while the U.S. Olympic
Hall of Fame is in Colorado Springs. The National Art Museum of
Sport is in Indianapolis, while the Negro Leagues Baseball Museum
is in Kansas City. You can even visit two surfing halls of fame
- one in California and one in Hawaii.
But, there's never been a national museum dedicated to sports.
Enter Philip Schwalb, a businessman with vast management experience
(including a stint in the early 1990s as chair of the business and
legal affairs committee for the Arena Football League). A die-hard
sports fan, Schwalb wondered why there wasn't a single museum that
celebrated all sports within the context of the American experience.
In 2001, he decided to do something about that. He has spent the
last five-plus years searching for financing and, once that was
secured, building out the space for what will be the first-ever
National Sports Museum.
The 44-year-old Schwalb promises that the NSM, dedicated to the
history, grandeur and importance of sports, will feature interactive
exhibits for fans of all ages. The NSM, writes Richard Sandomir
in the New York Times, "will let visitors feel that they are on
a tennis court or facing a slap shot by Wayne Gretzky. It will let
them design golf clubs or examine the roots of tailgating. Visitors
can learn the history of integration, play umpire, take a pit stop
test, respond to a starter's gun on a miniature track, punch a speed
bag or make an uphill climb on a Tour de France cycling simulator."
Schwalb has signed up many of the dozens of halls of fame, sports
museums and national governing bodies as partners; they will be
represented in the "hall of halls" exhibition. In addition, the
NSM will serve as the permanent home for the Heisman Trophy, while
the Billie Jean King International Women's Sports Center will showcase
the women's sports experience. Besides offering educational programs,
the NSM will feature a restaurant, a retail store and space for
evening events.
Located in the landmark Standard Oil Building in downtown New
York City, at the foot of the Canyon of Heroes in lower Manhattan,
the NSM will be near major tourist destinations, including the proposed
World Trade Center Memorial as well as the ferries that transport
visitors to the Statue of Liberty and Ellis Island. Schwalb says
that the NSM will open in the spring of 2008. Recently, SportsLetter
spoke to Schwalb at his temporary office in New York City.
--David Davis
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SportsLetter: What was your inspiration to create the National
Sports Museum?
Philip Schwalb: It was kind of an epiphany that came on the heels
of a disappointing visit to the Basketball Hall of Fame in 2001. I'm a
lifelong basketball fan - I went to school at Duke - and for my 38th birthday,
I wanted to go to the Basketball Hall of Fame. It was something I always
wanted to do. But I realized that I didn't know where it was, which struck
me as strange being such a big basketball fan. Anyway, I found out it
was in Springfield, Mass., and made the visit. I was there two days, and
I was shocked that the building was so empty. There were maybe 20 visitors
over the course of a couple of days. When I thought about that relative
to places in New York City - like the Empire State Building or the Intrepid
Aircraft Museum or the American Indian Museum - it struck me as bizarre
that something as popular nationwide as basketball would not have much
visitation. When I came back and started doing research on this, I found
that very few people ever visit Canton [home of the Football Hall of Fame]
and, relatively speaking, very few people visit Cooperstown [home of the
Baseball Hall of Fame]. On a personal level, it occurred to me that I
hadn't been to either, and I'm as big a sports fan as anyone. So, that
was the impetus for the idea.
SL: Why do you think those places get so few visitors: is it because
of their geographic remoteness or is it a lack of marketing?
PS: I think it's both. The former aspect is enough to kill off
attendance. The fact that the Football Hall of Fame is in rural Ohio,
a couple of hours from Cleveland, is enough to ensure that most people
from L.A. and Miami and New York and New Orleans just don't visit. It's
not as if you'd be in Canton for some other reason. Cooperstown is even
more difficult to get to: it's a five-hour drive from Manhattan and at
least a three-hour drive from Syracuse. And, Springfield is a city in
disrepair that very few people visit.
It's also that they're non-profits that, to most people's surprise, are
not connected to, owned by, or supported by the leagues. They're entirely
different and separate. They have to support themselves, and they just
don't have any money for marketing. [Editor's note: The baseball, basketball,
hockey and pro football halls of fame are independent entities, but each
receives some level of direct and/or in-kind support from its respective
major professional league.]
SL: What is your experience in museums?
PS: Immediately prior to coming up with this idea and pushing
it forward, I was working for Caroline Kennedy's family. Her husband,
Edwin Schlossberg, was the person I worked with primarily, and he has
a museum design firm [ESI Design] and owns patents for different devices
that, for instance, you carry with you as you walk through a museum. So,
I got a chance, as a side thing, to see his museum design company and
to learn about museum design.
SL: What are your favorite museums, and what museums do you aspire
to emulate with the National Sports Museum?
PS: One museum model that's compelling to us is The International
Spy Museum in Washington, D.C. It's gotten great attendance in each of
its four years - a lot of buzz - and it is, like us, a museum that is
not a 501(c)(3). Meaning, it's not a non-profit. And, that's a little
unusual. It's been marketed in a very aggressive way, and it's been designed
very cutting-edge, very interactive, very innovative. We're using the
same museum designer who did that one.
I've really enjoyed the EMP [Experience Music Project] Museum in Seattle,
built by Paul Allen. That's a cutting-edge museum, very interactive and
hands-on. It's about music, which is similar to sports in that it's very
evocative, very sensory. It's very inspirational to us.
But what happened with me was that as I visited more museums, I was stunned
by how unimpressed I was. That became an impetus for us to try to do more
innovative things and to put it in the right location.
SL: What was the most difficult obstacle that you had to overcome
to establish the NSM?
PS: Securing the real estate. We wanted a building that would
be within feet of the Statue of Liberty ferry, and that was very difficult
to find.
SL: How will the National Sports Museum be different from other
sports halls of fame?
PS: First, of course, is that we're celebrating all sports under
one roof, as opposed to focusing solely on a single sport. And, we'll
be very interactive versus the old-school museums, where you go in and
see artifacts -- like Bob Cousy's sneakers and Wilt Chamberlain's jersey.
We'll have some of that - that might be 30 or 40 percent of what we have
- but that aspect will be layered with lots of films, computers, databases
and mechanical things that you can touch and use.
My vision has always been more oriented toward highlight clips that you
might see on ESPN - I'm big on footage because I think it gives you a
visceral feel that's hard to get from books. On the other hand, the museum
designer and the museum general manager don't want us to mimic too much
of what you can see on TV. So, in an effort not to make us too much audio-visual,
each of the different rooms offers different types of experiences.
SL: Where will your artifacts come from?
PS: The artifacts will come from the collections of the other
halls of fame and museums that we are partnering with. We have over 60
partners, and they're either halls of fame - like the Basketball Hall
of Fame and the College Football Hall of Fame - or sports-related museums,
like the Negro Leagues Baseball Museum, the Louisville Slugger Museum
and the Legends of the Games Museum. We also have agreements with governing
bodies - like USA Track & Field, USA Hockey, and US Soccer. They will
be the source that loans us artifacts. So, we don't have to own our collection;
it'll all be borrowed. That makes it easy to switch out items if we want
to.
If we find that we need other items, we'll borrow from private collectors
interested in putting their stuff on loan. That will only enhance the
visibility for the collectors.
SL: The Museum will serve as the permanent home of the Heisman
Trophy. How did that partnership happen?
PS: The Downtown Athletic Club, which was located right around
the corner from here, went under after 9/11. So, the DAC was sitting there
with the trophy and the legacy, but as of 2002 they had no home and no
building for it. What they tried to do was build a Heisman museum downtown,
but their plan didn't pass muster. We talked to them over the course of
three years and kept saying, "Look, there's no need to build your own
museum. We'll build a whole wing for the Heisman. We project 800,000,
900,000 visitors each year. Let us leverage that to put people in front
of the Heisman and make it part of our museum. It'll be win-win." Ultimately,
they decided that was the way to go, and so we'll be the site when they
televise the award show for the Heisman.
SL: How did your partnership with the Women's Sports Foundation
come about and how important is it for the NSM to be able to showcase
the story of women in sports?
PS: As we were collecting our numerous partners, we reached out
to the Women's Sports Foundation. As discussions ensued, we realized that,
more than the standard partnership, we could serve as a primary home for
a first-ever women's sports hall of fame. The women's sports hall of fame
is very important for us because it enhances the visitor experience for
a broad segment of the population, and this segment (girls and women)
has become an increasingly important force in sports since the passage
of Title IX legislation.
SL: You have partnership agreements with every major sports hall
of fame except baseball. What happened there?
PS: We have, literally, partnership agreements with every sports
hall of fame of significance in the country, including the Table Tennis
Hall of Fame. So far, Cooperstown has not wanted to sign with us. I think
they will sign an agreement before we open, but they may not ever be willing
to sign the same agreement that everyone else did. The contract is onerous
in the sense that it requires them to agree not to participate in any
other cumulative sports museum. And, Cooperstown does not want to do that.
So, we may do a modified agreement with them. We haven't approached them
in three years. We've just let it be while we've done everything around
them. But we expect to approach them again very soon.
SL: What does sports tell us about the American experience?
PS: Sport is emblematic of the American experience and has always
served as a microcosm of what was transpiring across the nation at large.
This includes triumph, perseverance, breaking gender and racial barriers,
and a sense of opportunity.
SL: How does sports fit into the larger field of pop culture in
America?
PS: It's a leader, not a follower, within American popular culture.
Sports has defined and set trends within fashion, music, film, literature
and even common, everyday language. For instance, expressions such as
"covering all the bases" and "running neck and neck" have become part
of the American lexicon.
SL: Why do you feel that there is a need for a national museum
devoted to sports?
PS: It's shocking that there has never been one. The transcendent
nature of sports, its role in American culture, its inherent beauty and
inherent value certainly merit celebration and homage on a par with art,
science, history and other subjects that have always had museums dedicated
to them.
SL: Will the museum be confined to sports in the United States?
PS: It will always be anchored in the American sports experience.
With the Olympics, for instance, we'll focus on American exploits at the
Games: Jesse Owens, Mary Lou Retton, Mark Spitz, et cetera. We don't have
a room for Australian Rules Football, we don't have a room for cricket.
SL: How large is the museum and how much are you planning to charge
for admission?
PS: We have 100,000 square feet, but the part that the visitors
will roam around is more like 30,000. Basically, the average ticket price
will be $17. But there's reduced prices for groups and reduced prices
for seniors and children.
SL: Will there be space for traveling or temporary exhibits?
PS: Unfortunately, we won't have temporary exhibits for the first
year or two. In our first building cycle, we left out the temporary space.
We plan to build that space about two years after we open.
SL: How were you able to finance The National Sports Museum?
PS: All the money came from two sources. One was the selling of
bonds, not unlike with other large municipal projects, like building a
power plant or a toll highway. The difference being, our bonds were what's
called triple tax-exempt bonds known as Liberty Bonds. When you bought
these, the interest that you earned on the bonds was exempt from federal,
state and local taxes. That's very unusual, and that was an award we were
given by the governor [of New York] and the mayor [of New York City] together.
And so, that was $57 million of the financing.
These bonds came about after 9/11. In fact, if it were not for 9/11,
the project probably would not have been able to occur. After 9/11, there
was a commission put together to select what ended up being about a dozen
projects that they thought would really help re-grow the city. Fortunately,
we were one of those dozen that received the financial incentive package.
It's a two-way street. The reason we've been given the opportunity is
the expectation by the mayor and the governor and the officials beneath
them that we will serve as a catalyst to drive re-growth in a decimated
downtown.
And then, $36 million came from private individual investors, a lot of
them well-known figures in New York, ranging from the president of Goldman
Sachs to the chairman of Showtime Network. I have some stock, as does
my partner, [CFO] Sameer Ahuja, but it's a very small piece.
SL: Will you sell naming rights at the museum?
PS: I would prefer that it be within the museum itself, and there
are a number of rooms and galleries that we would be very comfortable
selling the naming rights. For instance, there's what's called an immersion
theater, which is the first thing you do when you enter the museum. It's
a 360-degree, surround-theater experience that gets you acclimated to
the museum. If that were sponsored by, say, Sony or Panasonic, we'd be
very comfortable with that. There's also an exhibition in the museum on
people who broke gender, racial and ethnic barriers in sports. If that
were sponsored by a company that felt that was part of their mission,
like Home Depot, we'd feel comfortable with that.
The jury's still out on the idea of selling naming rights to the whole
venue. I don't know whether that's a good idea or not. If we did it, it
would be done in what's known as below-the-line form. So, it would be
"The National Sports Museum presented by American Express." But the jury's
still out on whether we want to do that.
SL: Are you happy about your location in downtown Manhattan?
PS: We didn't want to be in midtown Manhattan or Times Square.
That was an environment we didn't want to be in. We felt that this was
an iconic, national museum of sports, so we wanted to be downtown. We're
allied with the World Trade Center Memorial, the Statue of Liberty, and
a couple of new entities, like the Museum of American Finance. Our goal,
as a group, is to get people to visit downtown for a good day or two.
SL: You've had several projected opening dates. How frustrating
has it been to work on this project and keep having delay after delay?
PS: I wouldn't say frustrated, but it's been tiring, hard, challenging.
When we started in earnest on this project, after 9/11 in 2002, we felt
we would open in 2004. Now, we're talking 2008. You learn that this is
a process. Frankly, we feel pretty lucky to have raised almost $100 million
and to be able to have it where it is. That overcomes the frustration
factor.
SL: What is the projected opening date?
PS: The good news is, we're now in construction. They're working
every day, and they're right on schedule. The construction actually will
finish in October, and then all the exhibits will come in over the next
few months. We're on a schedule to open on April 15th of next year.
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Effects of a Motivational Climate Intervention for
Coaches on Young Athletes' Sport Performance Anxiety Ronald E. Smith,
Frank L. Smoll and Sean P. Cumming. Journal of Sport & Exercise Psychology,
29 (1) 2007.
Do youth coaches contribute to feelings of performance anxiety in their
young athletes? Can they be trained not to? These questions were the focus
of a study involving "37 coaches (33 males and 4 females) and 216 athletes
(117 boys and 99 girls) between the ages of 10 and 14 years who participated
in community-based basketball programs" in the Seattle area. About half
of the coaches participated in a 75-minute workshop on teaching athletes
to take satisfaction from playing to the best of their abilities, to learn
from their mistakes, and to simply enjoy the game, the practices, and
interactions with teammates. This positive coaching, as opposed to "critical
or punitive feedback" and an overemphasis on winning, did in fact have
a dramatic effect on reducing the amount of stress in the athletes. These
athletes reported having feelings of success from just playing well, and
from not feeling anxious (or queasy) when they felt they did not perform
well.
The Effects of Goal Involvement on Moral Behavior
in an Experimentally Manipulated Competitive Setting. Luke Sage and
Maria Kavussanu. Journal of Sport & Exercise Psychology, 29 (2) 2007
Popular belief holds that sport builds character and that
competition can have a positive impact on participants. Research has shown
that in a competitive environment, "cheating, breaking the rules, and
intentionally injuring an opponent are not uncommon." In an experiment
involving table soccer and 90 male and female college students, an attempt
was made to identify the settings in which "positive and negative social
behaviors" were exhibited. The students were divided into three groups
and given three different explanations about the goal of the experiment.
Researchers told one group that a cash bonus (reward) would be given to
those who showed improvement in a set of table soccer skills. "The reward
aimed to strengthen the focus on personal improvement" rather than results
of the competition. The goal of the second group was to outscore (outperform)
the competitors from the other testing sessions. Indeed, investigators
told the second group that all scores would be publicly posted on a board
and on the school's website. Members of this group also were told that
there would be an opportunity to receive increasingly higher rewards the
more goals they scored. The third group was a control group that did not
receive extra instruction on skill improvement or information about any
reward system for outscoring the opposition. Through the use of post-competition
questionnaires and observed behavior, the authors concluded that "when
motivated by learning and improvement, individuals adopt principles of
fairness. In contrast, individuals who were motivated to outperform their
opponent … displayed more egocentric" and antisocial behavior ("e.g.,
taunting opponents and breaking the rules"). Competitors who focused on
outperforming others prioritized "superiority over issues of justice and
fairness."
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This aquatic creature is the mascot of the XIIth Games of the Small States
of Europe, taking place this week in Monaco.

The Games website
neglects to mention the mascot's name or species, but we are guessing
it's some kind of Mediterranean hat-wearing dolphin. The 2007 edition
of the Games of the Small States of Europe features competition in 12
sports. Andorra, Cyprus, Iceland, Liechtenstein, Luxembourg, Malta, Monaco
and San Marino have sent teams. The athletes' village is the MSC Melody,
a cruise ship docked in the harbor. The Opening Ceremony on June 4 presented
a "ludic and theatrical vision of sport and ecology … [i]n the form of
allegory of fight between pollution (smogus) and of nature (écolus)."
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