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Los Angeles, May 14, 2001
Volume 13, Number 2
Dear Readers:
This is progress?
... Much has been made of the United States Olympic Committee's
goal of winning an all-time high of 20 medals in Salt Lake City.
The USOC has even based a portion of staff bonuses on attaining
the goal. Press reports have noted that the previous highest medal
haul was 13 at both Nagano in 1998 and Lillehammer in 1994. In the
three previous Winter Games held in this country, Lake Placid 1932,
Squaw Valley 1960 and Lake Placid 1980, U.S. athletes won 12, 10
and 12 medals, respectively. A total of 20 medals sounds impressive
by comparison until you remember that the earlier Winter Games featured
far fewer events. At Squaw Valley, the Americans won 12.88 percent
of the medals; at Lake Placid in 1980 they took 10.4 percent. At
the 1932 Games, which admittedly were poorly attended by other nations,
U.S. athletes won 29 percent of the medals awarded. Winning 20 medals
in Salt Lake City would give the U.S. 8.5 percent of the total.

Your bid ...
Having achieved official recognition by the International Olympic
Committee as an international sport federation, the World Bridge
Federation reports on its Web site (www.bridge.gr), "prospects
are that bridge will soon be an official competition at the Olympic
Winter Games." Apparently, they are serious, so work with
us on this one. If you can get past the unlikely concept of Olympic
bridge, the obvious question becomes, "Why the Winter Games?"
The WBF Web site has a ready answer: "Given that the Olympic
Summer Games have grown to the limit, new disciplines can only be
accepted in the Winter Games." Therefore, the WBF is working
toward inclusion on the program of the 2006 Turin Olympic Winter
Games. To that end, the WBF will stage a bridge competition at the
Grand Americana Hotel in Salt Lake City next February before the
official opening of the Olympic Winter Games.
Add bid ...
The federation admits that some obstacles remain for bridge, which
the WBF calls "an integral part of the Olympic Movement."
The WBF must seek an amendment/modification to Rule 9.4 of the Olympic
Charter which states that: "Those sports which are practised
on snow and ice are considered as winter sports." We have always
maintained that the only thing better than watching bridge is watching
bridge played on ice.
Last add bid
... Another hurdle is the doping issue. The WBF site reports, "the
IOC has requested confirmation that 'the WBF doping regulations
are in conformity with the Olympic Movement Medical Code.'"
The federation responded by "suitably" amending its by-laws
and constitution in August 2000.
Bobbing and
weaving ...Bridge notwithstanding, 10 new events will be added
to the Olympic program at Salt Lake City, including skeleton
(last contested at the Winter Games in 1948), the 1,500 meters in
short track speedskating, five additional nordic skiing events,
and women's bobsleigh. Already, there's been much ado about women's
bobsleigh, in part because the U.S. team is favored to medal. While
this marks the first women's Olympic competition, women have a long
history of participation in the sport. Throughout the 1800s
and early 1900s, bobsledding was a mixed sport; women often competed
with and against men. In the five-person event, each team was required
to have two women onboard.
Add bobbing
... In 1923, the year before the first Olympic Winter Games, the
Fédération Internationale de Bobsleigh et de Tobogganing banned
women from competing, in part because the sport was considered "too
dangerous" for them. Despite the ban, women continued to practice
the sport, and in 1940 the Amateur Athletic Union reopened its events
to women. That year, Katherine Dewey (the granddaughter of Melvyl
Dewey, who created the Dewey Decimal System) piloted the Sno Birds
of Lake Placid club to victory in the senior 4-man AAU championships,
becoming the first and only female bobsledder to win a national
title in competition with men. Just as quickly, the AAU decided
that women could only compete against other women, in effect banning
Dewey (and others) from the sport.
Presidential
debate ... With the Salt Lake City Winter Games less than a year
away, it remains to be seen whether President George W. Bush will
open the Games. To date, no American president has opened the
Winter Games. New York Gov. Franklin D. Roosevelt opened the
1932 Lake Placid Games; Vice President Richard Nixon, a California
native, opened the 1960 Squaw Valley Games; and Vice President Walter
Mondale presided over the 1980 Lake Placid Games. Presidents have
a better record with the so-called "Summer Games" held
in the U.S.: Ronald Reagan in Los Angeles in 1984, and Bill Clinton
in Atlanta in 1996. Vice President Charles Curtis opened the 1932
Olympic Games in Los Angeles, while the 1904 St. Louis Games didn't
have an official opening ceremony. Bush or Cheney? Stay tuned.

Card-carrying
member ... Every issue of Sports Illustrated for Kids includes
sports cards for its young readers to collect. In the April edition,
you could find full-color action shots of such athletes as basketball
star Sheryl Swoopes, pitcher Randy Johnson, shortstop Rafael Furcal,
and ... singer Britney Spears? Indeed, the "Queen of Teen Pop"
has her own "sports card," with much of the same statistical
information ("Height: 5'4", Weight: 115 lbs.") as
the athletes. Maybe SI is preparing young readers to become adult
consumers of its swimsuit issues.
Add cards ...
On the back of each card is a short bio. So, while learning that
"Sheryl [Swoopes] helped the Comets win their fourth straight
WNBA championship last season," we discovered that Britney's
"second album has sold 7 million copies as of January 30."
Oops! ... She did it again.

Equine war
... In the last edition of SportsLetter, we noted that professional
billiards players were trying to decide which organization should
represent them as the sport's governing body. Now, a dispute
between the U.S. Equestrian Team and the American Horse Shows Association
is threatening the equine status quo. The USET has filed a complaint
against AHSA, seeking to replace AHSA as the national governing
body for equestrian sports. The USOC will resolve this dispute:
may we suggest a best-of-five snooker tourney?

Howard Cosell
was right! ... Humble Howard never had a high opinion of former
athletes becoming TV commentators. Maybe he was onto something.
When ESPN The Magazine recently asked former Philadelphia
Eagles quarterback – and current ESPN football analyst – Ron Jaworski
to rate NFL off-season quarterback transactions, his answers struck
a single note. Brad Johnson? "He's great at reading coverage
and finding the right guy." Elvis Grbac? "He'll be a great
leader." Jon Kitna? "A great sideline passer." Doug
Flutie? "Getting Flutie was a great move by the Chargers."
Uh, great job, Jaws.

Hyperbole department
... Triathlete magazine featured Steve Scott on
the cover of its March 2001 issue, with the headline "World's
Greatest Miler Steve Scott Tells You How to Run." We do
not mean to take anything away from his brilliant career (including
more than 100 sub-4 minute miles), but Scott never won a world
championship, or an Olympic medal. And, he never set a world record
in the mile or 1,500 meters (unless you count his Masters age-group
record). Then again, the headline "One of the World's Great
Milers Steve Scott Tells You How to Run" probably wouldn't
sell too many issues.
Add hyperbole
... Triathlete also featured a product called HeadBlade,
a unique razor that makes it easier to shave one's head. The magazine
states that HeadBlade is "great for the triathlete looking
to eschew the pool swim cap for a sleeker aquadynamic presence in
the water." We think that's a good thing.
Add blade ...
HeadBlade has several athlete endorsers, including boxer Jesse James
Leija. According to the company's Web site, The Jesse James Leija
Signature Series HeadBlade is "a legend in the making. It gives
a clean close shave and knocks the competition cold." All this
for $18.

Heavyweight
production ... In the wake of Hasim Rahman's upset victory over
Lennox Lewis, many boxing experts blamed Lewis' participation in
the film "Ocean's Eleve," the remake of the Frank Sinatra
vehicle, for his weak performance. There seems to be precedence
to Hollywood affecting the outcome of a heavyweight title fight.
Boxing historians recall that in 1933 heavyweight champ Primo Carnera
and charismatic contender Max Baer appeared as, basically, themselves
in the film "The Prizefighter and the Lady." In the original
script, Baer was slated to beat Carnera in the climactic fight.
But Carnera insisted that this not happen; the script was changed
so that the two fought to a draw. The next year, when Baer beat
Carnera for the heavyweight championship, he credited sparring with
Carnera during filming for his victory.

Ice Capades
... In February, it was reported with great fanfare that the average
attendance for NHL games exceeded the average attendance for NBA
games for the first time since the 1988-89 season. But few reporters
bothered to update the story. By the end of the season, the NBA
had regained its average attendance lead over the NHL (16,784 to
16,563). Perhaps more ominously, minor league hockey actually
experienced sagging attendance. According to Street & Smith's
Sports Business Journal (March 12-18), attendance at the seven
minor hockey leagues plummeted 9 percent this season. In addition,
several teams folded during the season. The primary reason? Over
expansion: 55 new teams were added in the last several years. Perhaps
the sequel to "Slap Shot" – currently in production with the Hanson
Brothers – will save minor league hockey.
Add ice ...
Dare we utter the unspeakable? In terms of average per game attendance,
the recently-deceased XFL did better than either the NBA or the
NHL, pulling in about 23,000 sports lovers a game during the regular
season. Lest you weep for the future, remember that the XFL
was an eight-team league that played a short season. Total regular-season
attendance for the XFL was 936,000. The NBA in 1999-2000 reported
regular-season attendance of 20 million, while the NHL attracted
18.8 million spectators.

Four on ice
... SportsLetter, in its March 1999 issue, noted the impressive
number of times hockey teams from colleges and universities in Michigan
have made it to the NCAA's Frozen Four. This year was no exception
as Michigan State and the University of Michigan did it again. Not
only did the Michigan State men's hockey team go to the Frozen Four,
but the men's basketball team reached the Final Four. It marked
the second time in three years that the Spartans achieved this double.
Must be something in the (ice) water in Michigan. The only other
university to send both its hockey and basketball teams to the Final/Frozen
Four in the same year was the University of Michigan, in 1993.

Fishing tales
... What is it about bass fishing? The news that ESPN purchased
B.A.S.S. (Bass Anglers Sportsman's Society), the world's largest
fishing organization, for $40 million, marks the second attempt
by a major sports network to use bass fishing to hype its ratings.
In 1999, Fox Sports televised the $3.5 million Ranger Millennium
M1 Bass Tournament – the world's richest bass fishing tournament.
In the latest deal, ESPN will air the Bassmaster Tournament Trial,
as well as the world championship fishing circuit. Perhaps Vince
McMahon might consider adding bass fishing to the XFL.
Add fishing
... B.A.S.S. does not consider itself to be the junior partner in
its deal with ESPN. At its Web site (www.probass.net), the organization
states that "Like ESPN, B.A.S.S. is a leader in a variety of businesses
and media, including magazine publishing, event management, merchandising,
television distribution and the Internet." The Web site also notes
that ESPN is the "world wide leader in sports," while B.A.S.S. is
"globally recognized as the leader in setting standards for quality
and professionalism in fishing."

Will run for
oil ... Cuba and Venezuela have announced that they will exchange
two precious resources. Cuba will supply sports coaches and expertise
to Venezuela, in exchange for cheap Venezuelan oil. According
to www.sportcal.com, about 300 Cuban men and women will spend 18
months in Venezuela, helping to improve the country's performances
in track and field, baseball, boxing, wrestling, karate, weightlifting
and volleyball. At the Sydney Games, Cuba won 29 medals (including
11 gold). Venezuela was shut out. Perhaps California Gov. Gray Davis
can work out his own exchange system: he could send the UCLA track
and gymnastics teams to help the state solve its energy crisis.

Pitch medicine
... According to the Associated Press, pharmaceutical companies
are increasingly using using athletes to pitch their products, not
through commercial advertisements, but by paying them to tell news
reporters about their illnesses. For instance, jockey Julie
Krone talked to many news outlets about her battle with depression
and how she treated her illness with Zoloft. At the time, Krone
was sponsored by drug company Pfizer, which makes Zoloft, a fact
that many news outlets did not report. Also, Olympic gymnast Bart
Conner talked about his painful arthritis on "Good Morning America"
and other outlets, disclosing that he was treating his arthritis
with Celebrex (made by Pfizer and G.D. Searle). It was never disclosed
that Conner was being paid. According to the pharmaceutical companies,
the commercial relationship between the company and the hired athletes
is made clear to the journalists. Said Pfizer spokeswoman Celeste
Torello: "It's really up to the journalists to decide in the final
story how much or how little of that relationship to mention."

Snap this ...
In this age of specialization in the NFL, it should come as no
surprise that there are two Web sites devoted to the art of long-snapping.
On www.longsnapper.com, Chicago Bears long-snapper Patrick Mannelly
dispenses valuable advice to fledgling snappers, such as: "If you
pull your butt up during the snap then this will cause the ball
to travel high." On www.longsnap.com, Green Bay Packers Kendall
Gammon, who identifies himself as a "deep snapper," notes that,
"One thing that I check to this day is the position of my left thumb
on the ball. Having my thumb stretched down towards the bottom of
the ball is what makes the difference as to whether it's a tight
spiral or not." Of course, all of this information can be gleaned
at the National Longsnapping Academy. Yes, camps for long-snappers
exist.
Add Web ... While
you're learning how to snap, you can tune into www.skateradio.net,
"the only radio station on the ‘net devoted to figure skating."
The site allows you to search, by skater, for songs they've used
in past programs, and then hear those same songs. For instance,
Michelle Kwan has skated with "Can You Feel the Love Tonight?" from
"The Lion King." Unfortunately, when we requested the songs that
Dick Button used, we got no response.

Now that's reality
... Maybe all the wannabe models on "Survivor" should check out the
New Zealand-based Supergames 2001. According to the competition's
Web site, (www.supergames2001.co.nz) athletes in the "powerplay"
competition must: 1. Pull a 10-tonne truck over 20 meters; 2. Shift
three tonne of goods; 3. Shovel two tonne of sand; 4. Move and stack
30 hay bales; and 5. Fill a 500-liter water tank using various sized
containers. On the second day, competitors must: 1. Push a train
carriage over 30 meters; 2. Move and stack 20 railway sleepers;
3. Shovel two tonne of coal; 4. Throw 40 fence posts over a 2-meter-high
wall; and 5. Pull a trolley loaded with ten 50-liter beer keg 30
meters. (A tonne is a metric ton equaling about 2,205 pounds.) Thankfully,
all "harnesses, shovels and containers will be supplied." As will,
no doubt, plenty of Advil.

Man Utd update
... The rich keep getting richer. On the heels of Manchester United's
deal with the New York Yankees (see SportsLetter, March 2001),
the club announced a similar plan to partner with New Zealand's
All Blacks rugby team. Now comes word that the club reported
a $41.6 million profit in 2000. In addition, www.sportcal.com
reports that the club may launch a range of financial services,
including banking products, pensions, insurance schemes, investments,
and mortgages. The team already has its own credit card, with 300,000
accounts, as well as a savings account through the Britannia Building
Society, that last year generated about half a million pounds for
the team. Now, the question is: Are you ready to buy insurance from
Man Utd's U.S. partner, George Steinbrenner?
Add United ...
And, if that wasn't enough, press reports from England warn that
a musical theater production celebrating the club's success is in
the works in London.
Coffin corner
... The Birmingham City Football (soccer to you Philistines) Club
now offers funerals for club supporters. The brainchild of City's
managing director Karren Brady, the program includes three price
points – bronze, silver and gold – ranging from about $145 to $285.
"Obviously we don't provide a burial service," says Brady on the
club's Web site (www.bcfc.com), "but, fans can have their ashes
scattered." The service itself is conducted in a hospitality suite
at the club's St. Andrew's stadium. As the Web site explains, "Surely
this must be the most unusual halftime entertainment ever provided
by a club. It's certainly more interesting than watching a bunch
of schoolchildren trying to score penalties against the third-choice
goalkeeper. But seriously, of course funerals won't be taking
place during the actual match. You wouldn't expect [manager] Trevor
Francis to be outside delivering the funeral oration while simultaneously
giving his half-time team talk." True, but then we never expected
someone would be making a pitch to include bridge in the Olympic
Winter Games.
Say goodbye
to winter and Martenitsa, the mascot of the 2001 World Junior Figure
Skating Championships, in Sofia, Bulgaria.

Sincerely, SportsLetter
staff.
SportsLetter
is published bimonthly. Reproduction is encouraged with credit to
the Amateur Athletic Foundation of Los Angeles.
Copyright 2001, Amateur Athletic Foundation of Los Angeles. All
rights reserved.
The
AAF Paul Ziffren Sports Resource Center
2141
West Adams Boulevard, Los Angeles, CA 90018.
E-mail:

Telephone:
(323) 730-4646
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Staff: Wayne Wilson, Vice President , Research; Daniel Bell, Research
Director; Shirley Ito, Librarian; Michael Salmon, Librarian; Bonita
Carter, Library Assistant; Carmen Rivera, Copy Editor.
SportsLetter
Editorial Staff: F. Patrick Escobar, Managing Editor; Wayne Wilson,
Editor; David Davis, Associate Editor.

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