Mar de Plata, Argentina
March 11-26, 1995
The seaside resort city of Mar de Plata welcomed the XII Pan American Games. The city of 600,000, located 400 km south of Buenos Aires, hosted 5,144 athletes from 42 countries in 34 different sports. A number of new sports appeared on the program including karate, squash and triathlon.
Promotional and informational posters for the Games featured the official logo and the mascot. The logo uses the Roman numeral XII to convey as send of moving athletes based on the words "Juegos Deportivos Panamericanos (Pan American Sports Games). The words are constructed to imply a launching point or podium.
The mascot, Lobi, is a sea lion, an animal commonly found in the waters of Mar de Plata. He stands for the host city and is displayed with welcoming open arms.
